KEEN HANDY OP DER STROOSS
On 09 May 2017New campaign
On 2 May 2017, together with the Directors from the Luxembourg Road Safety Organisation, the Luxembourg Police Force, the Public Prosecutor’s Office and Statec, François Bausch, Minister for Sustainable Development and Infrastructure, presented the results of 2016 road accident report and the new awareness raising campaign: “Keen Handy op der Strooss”.
At the outset, François Bausch drew attention to the key information from the 2016 report, namely that in the Grand Duchy 35% of fatal accidents were caused by speed (a 10% drop compared with 2015) and also that 14% of fatal accidents were due to driving under the influence of alcohol (a 16% drop compared with 2015). “In general, a considerable drop in these key factors can be seen, which is definitely the result of the measures from the Road Safety Round Table which have been implemented now for three years, as well as Police checks on the roads,” François Bausch concluded. “Compared with 2015, 4 less people were killed (32 compared to 36 in 2015) and 70 fewer people were injured (249 compared to 319 in 2015). So the 2016 report is somewhat encouraging and we shall carry on our fight against lack of road safety with zero tolerance being the goal: which means zero deaths and zero serious injuries on our roads.”
In order to strengthen these measures and because of the growing use of mobile phones while driving, the Minister launched an awareness raising campaign which aims to make pedestrians and drivers more aware of the dangers of using phones either while driving cars, buses or lorries or while cycling or walking. This campaign has been jointly devised with the Luxembourg Police Force and Road Safety Organisation.
This “Keen Handy um Steier” campaign will run for 3 weeks, from 4 May 2017, and is being promoted by displaying 45 road signs on roads, 80 urban signs, “full back” displays on 15 RGTR network buses, by distributing 3,500 A3 posters in public authority and public buildings, by web and mobile phone banners and lastly by radio and cinema spots.
